Order Intake
Total value of new customer orders received in a period, a leading indicator of future revenue
What is Order Intake?
Order intake is the total value of new orders received in a period. It shows how much new business has been won, regardless of when it will be delivered or invoiced.
For manufacturers it is an early indicator of future revenue and factory load.
How this KPI is measured
- Function
- Sales
- Sub-function
- Order Management
- Industry
- Manufacturing
- Type
- Leading
- Impact
- Revenue
- Unit
- $
- Measurement frequency
- Weekly / Monthly
- Formula
- Sum of all new orders received in period
How to calculate it
Add up the values of all new orders received in the period.
For example, if a business received 320 orders worth 8,000,000 in a quarter, order intake is 8,000,000.
Exclude cancelled orders, and record the timing of expected delivery.
Where it is used
Tracking demand
See how much business is coming in.
Planning production
Schedule capacity.
Forecasting revenue
Estimate future billing.
How to improve it
Tips and common mistakes
- Large one-off orders can distort a period.
- Read with book-to-bill.
- Track cancellations.
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