Sales Volume
Total value of properties sold or leased by an agent or team in a period
What is Sales Volume?
Sales volume for real estate is the total value of property sales or lettings completed in a period. It shows the scale of business an agency or team has done.
It is the main output measure in property, and the base for commission revenue.
How this KPI is measured
- Function
- Sales
- Sub-function
- Transaction Management
- Industry
- Real Estate
- Type
- Lagging
- Impact
- Revenue
- Unit
- $
- Measurement frequency
- Monthly / Quarterly
- Formula
- Sum of all property sale/lease values completed in period
How to calculate it
Add up the values of all property sales or lettings completed in the period.
For example, if an agency completed 60 sales worth a combined 24,000,000, sales volume is 24,000,000.
Count only completed transactions, and consider splitting by property type and area.
Where it is used
Tracking performance
See total business done.
Setting targets
Give teams goals.
Forecasting income
Estimate commission.
How to improve it
Tips and common mistakes
- Count only completed deals.
- Volume and number of deals can differ.
- Read with fees earned.
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