List-to-Sale Price Ratio
Average ratio of final sale price to original listing price, indicating negotiation effectiveness
What is List-to-Sale Price Ratio?
List-to-sale price ratio is the sale price of a property as a percentage of its original list price. It shows how much sellers achieve compared with their asking price.
It is a good gauge of pricing accuracy and market strength.
How this KPI is measured
- Function
- Sales
- Sub-function
- Transaction Management
- Industry
- Real Estate
- Type
- Lagging
- Impact
- Revenue
- Unit
- %
- Measurement frequency
- Monthly / Quarterly
- Formula
- (Sale price / Original list price) × 100
How to calculate it
Divide the sale price by the original list price, and multiply by 100.
For example, a property listed at 500,000 that sold for 480,000 has a ratio of 96%.
Average across properties in an area and period. A ratio near or above 100% suggests a strong market.
Where it is used
Advising on pricing
Show realistic outcomes.
Assessing the market
See strength of demand.
Judging agent performance
Compare results.
How to improve it
Tips and common mistakes
- Use the original list price, not a reduced one.
- Compare properties of similar type.
- Read with days on market.
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