KPI Library
Industry-specific Key Performance Indicators (KPIs) to apply in your metrics
MRR Growth Rate
Month-over-month percentage increase in Monthly Recurring Revenue
Multi-Thread Score
Average number of distinct stakeholders actively engaged per open opportunity, indicating deal breadth and risk
Multi-Touch Attribution Coverage
Percentage of closed deals for which a complete multi-touch attribution journey has been captured across all marketing and sales touchpoints
Named Account Revenue Concentration
Percentage of total revenue generated from designated strategic or named accounts
Near Miss Reporting Rate
Number of near-miss safety incidents reported per 100 employees, measuring safety culture and hazard visibility
Net Collection Rate
Percentage of the maximum collectable revenue actually collected after write-offs
Net Debt to EBITDA
Ratio of net debt to EBITDA, measuring financial leverage and debt sustainability
Net New Money (NNM)
Net inflow of new client funds after accounting for withdrawals in a period
Net Operating Income (NOI)
Gross rental income less direct operating expenses, before financing and tax
Net Profit Margin
Net income as a percentage of revenue after all expenses, interest, and tax
Net Promoter Score
Product – likelihood of users to recommend the specific product
Net Promoter Score (NPS)
Measure of customer loyalty and likelihood to recommend, based on survey responses
Net Revenue Retention (NRR)
Percentage of recurring revenue retained from existing customers after accounting for churn, downsells, and expansions
New Business Revenue
Revenue generated solely from net-new customers in a period
New Customer Connections
Number of new household or business connections to the energy or utility network completed
New Hire Retention Rate (12-month)
Percentage of new hires still employed at 12 months
New Hire Retention Rate (90-day)
Percentage of new hires still employed at 90 days, indicating onboarding and role-fit effectiveness
New Legacy Notifications
Number of supporters who have notified the organisation of a planned bequest in their will during a period
New Policy Conversion Rate
Percentage of quotations or proposals that convert into bound policies
New Product Revenue Contribution
Percentage of total revenue generated from products or features launched within the last 12–24 months
New Volunteer Recruitment Rate
Number of new volunteers who join and complete induction in a period
Non-Performing Loan (NPL) Ratio
Proportion of loans that are in or near default
Number of Active Opportunities
Count of open opportunities currently being worked by an AE
Number of Deals Closed
Total count of opportunities closed-won by an AE in a period
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