Number of Deals Closed
Total count of opportunities closed-won by an AE in a period
What is Number of Deals Closed?
Number of deals closed is the count of opportunities won in a period. It is the basic volume measure of sales results.
Deal count shows the level of activity in winning customers and, with average deal size, explains revenue.
How this KPI is measured
- Function
- Sales
- Sub-function
- Quota & Attainment
- Industry
- All Industries
- Type
- Lagging
- Impact
- Revenue
- Unit
- #
- Measurement frequency
- Monthly / Quarterly
- Formula
- Count of closed-won opportunities in period
How to calculate it
Count the closed-won opportunities in the period.
For example, if a team closed 55 deals in a quarter, the number is 55.
Read it with deal value, since a high count of small deals can produce less revenue than a few large ones.
Where it is used
Tracking sales output
See how many customers are won.
Setting targets
Give teams clear goals.
Explaining revenue
Combine with deal size.
How to improve it
Tips and common mistakes
- Count only deals that are genuinely closed and signed.
- Watch the timing of closes around period ends.
- Do not reward volume of small deals at the expense of value.
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