KPIHuman Resources
Offer Acceptance Rate
Percentage of job offers extended that are accepted by candidates
What is Offer Acceptance Rate?
Offer acceptance rate is the percentage of job offers that candidates accept. It shows how attractive the organisation's offers and hiring experience are.
A low rate wastes recruitment effort and delays filling roles.
How this KPI is measured
- Function
- Human Resources
- Sub-function
- Talent Acquisition
- Industry
- All Industries
- Type
- Lagging
- Impact
- Quality
- Unit
- %
- Measurement frequency
- Monthly / Quarterly
- Formula
- (Offers accepted / Offers extended) × 100
How to calculate it
Divide offers accepted by offers extended, and multiply by 100.
For example, if 85 of 100 offers were accepted, the rate is 85%.
Ask decliners why, and split by role, level and location.
Where it is used
Checking competitiveness
Test pay and package.
Improving the process
Find where candidates lose interest.
Planning hiring
Estimate offers needed.
How to improve it
Tips and common mistakes
- A very high rate may mean offers are more generous than needed.
- Consider counteroffers from current employers.
- Track reasons for declining.
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