KPI Library
Industry-specific Key Performance Indicators (KPIs) to apply in your metrics
Enrolment Rate
Percentage of applicants who accept an offer and enrol in the institution or programme
Equipment Utilisation Rate
Construction – percentage of available plant and equipment hours used on productive site work
Escalation Rate
Percentage of customer contacts escalated to a senior agent or specialist team
Event / Webinar Registrations
Number of people registered for a marketing-hosted event or webinar
Event Attendance Rate
Percentage of registered attendees who actually attend a marketing event or webinar
Event-Sourced MQLs
Number of MQLs generated directly from event or webinar attendance
Excess & Obsolete Inventory as % of Total Inventory
Value of slow-moving or obsolete stock as a proportion of total inventory
Executive Engagement Rate
Percentage of active opportunities with at least one director-level or above contact engaged
Expansion MRR Rate
Expansion MRR from existing customers as a percentage of total MRR, measuring the contribution of upsell and cross-sell to growth
Expansion Revenue
Additional revenue generated from existing customers through upsells, cross-sells, or seat additions
External Research Grant Income
Total funding secured from external bodies for research activities
F&B Revenue per Cover
Average food and beverage revenue per dining guest
Farm Gate Price vs. Market Index
Ratio of the price received by the producer to the benchmark market price for the commodity
Feature Adoption Rate
Percentage of customers using a specific product feature, used to measure rollout success
Feature Delivery Rate
Number of new product features shipped to production versus roadmap plan
Feed Conversion Ratio (FCR)
Weight of animal feed consumed per unit of weight gained by livestock
Financial Close Cycle Time
Number of calendar days taken to close the books and issue management accounts after period end
First Contact Resolution (FCR) Rate
Percentage of customer issues resolved on the first interaction, without escalation or follow-up
First Pass Yield (FPY)
Percentage of units produced that meet quality standards without rework or repair
Fixed vs. Variable Cost Ratio
Proportion of total costs that are fixed versus variable, indicating cost structure flexibility
Fleet Utilisation Rate
Percentage of available fleet actively deployed and generating revenue in a period
Food Cost Percentage
Cost of food sold as a percentage of F&B revenue, measuring kitchen cost efficiency
Food Safety Compliance Rate
Percentage of food safety audits or tests passed without critical non-conformances
Foot Traffic
Total number of customer visits to a store or website in a given period
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