KPI Library
Industry-specific Key Performance Indicators (KPIs) to apply in your metrics
Forecast Accuracy
Percentage deviation of the financial forecast from actual results, measuring planning quality
Forecast Accuracy
How accurately an AE forecasts their own close revenue versus actuals
Forecast Submission Rate
Percentage of sales reps or managers who submit their weekly or monthly forecast on time
Fraud Detection Rate
Percentage of claims identified as potentially fraudulent and referred for investigation
Free Cash Flow (FCF)
Cash generated after capital expenditure, available for debt repayment, dividends, or reinvestment
Free-to-Paid Conversion Rate
Percentage of free trial or freemium users who convert to a paid subscription
Freight Cost per Unit Shipped
Average logistics cost incurred per unit or order shipped
Front Office Attrition Rate
Voluntary turnover rate specifically among revenue-generating front office staff (traders, advisors, relationship managers)
Fuel Efficiency
Average fuel consumption per unit distance travelled or per tonne of cargo moved
Fundraising Return on Investment (ROI)
Revenue raised for every dollar spent on fundraising activity
Gender Pay Gap
Difference in average pay between male and female employees, expressed as a percentage of male average pay
Gift Aid Reclaimed
Total value of tax relief (Gift Aid or equivalent) successfully reclaimed on eligible donations
Goal Achievement Rate
Percentage of employees who fully achieve their defined objectives or OKRs within the review period
Graduate Employment Rate
Percentage of graduates in employment or further study within 6–12 months of completing their programme
Graduation / Completion Rate
Percentage of enrolled students who successfully complete their programme within the standard timeframe
Grant Application Success Rate
Percentage of grant applications submitted that are awarded funding
Grant Expenditure Rate
Percentage of awarded grant funds spent within the eligible grant period
Grant Income Diversification
Number of distinct funders contributing grant income, indicating reduced dependency risk
Grant Reporting Compliance Rate
Percentage of active grants for which required funder reports are submitted on time and accepted
Gross Operating Profit per Available Room (GOPPAR)
Gross operating profit divided by total available rooms
Gross Profit Margin
Gross profit as a percentage of revenue, measuring how efficiently the business converts revenue into profit after direct costs
Gross Revenue Retention (GRR)
Recurring revenue retained from existing customers excluding any expansion revenue
Gross Written Premium (GWP) Growth Rate
Period-over-period growth in total premiums written before reinsurance
Guest Satisfaction Score (GSS)
Average post-stay guest rating measuring overall satisfaction with the hotel experience
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