Front Office Attrition Rate
Voluntary turnover rate specifically among revenue-generating front office staff (traders, advisors, relationship managers)
What is Front Office Attrition Rate?
Front office attrition rate is the percentage of client-facing staff in a financial firm who leave voluntarily. It shows how well the firm retains the people who bring in revenue.
Front office staff often carry client relationships, so losing them can mean losing clients as well.
How this KPI is measured
- Function
- Human Resources
- Sub-function
- Talent Retention
- Industry
- Financial Services
- Type
- Lagging
- Impact
- People
- Unit
- %
- Measurement frequency
- Quarterly / Annual
- Formula
- (Front office voluntary leavers / Average front office headcount) × 100
How to calculate it
Divide front office voluntary leavers by average front office headcount, and multiply by 100.
For example, if 18 front office staff left voluntarily and average headcount was 150, the rate is 12%.
Track by team and seniority, and watch for staff moving to competitors, which can be a competitive as well as a cost problem.
Where it is used
Protecting client relationships
Reduce loss of revenue producers.
Reviewing pay and career paths
Find why people leave.
Managing succession
Plan cover for key roles.
How to improve it
Tips and common mistakes
- Regulatory rules on restrictive covenants and client moves vary.
- Look at who is leaving, not just how many.
- Manage handovers carefully.
More Human Resources kpi library
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