KPI Library
Industry-specific Key Performance Indicators (KPIs) to apply in your metrics
Duplicate Payment Rate
Percentage of payments made in error as duplicates of already-paid invoices
Early Payment Discount Capture Rate
Percentage of available early-payment discounts from suppliers that are successfully taken
Earned Media Coverage Volume
Number of media placements (print, broadcast, online) featuring the organisation or its cause
Earned Media Value (EMV)
Estimated monetary value of unpaid media coverage, influencer posts, and organic social mentions, based on equivalent paid media rates
Earnings Per Share (EPS)
Net profit attributable to each ordinary share in issue
EBITDA Margin
Earnings before interest, tax, depreciation, and amortisation as a percentage of revenue
Effective Tax Rate
Income tax paid as a percentage of pre-tax profit, measured against the statutory rate
Email Click-to-Open Rate (CTOR)
Percentage of email openers who also click a link, measuring content relevance
Email List Growth Rate
Rate at which the marketing email subscriber list is growing
Email Newsletter Open Rate
Percentage of supporters who open the organisation’s email communications
Email Open Rate
Percentage of prospecting emails opened by recipients
Email Reply Rate
Percentage of prospecting emails that receive a response
Email Revenue per Subscriber
Average revenue generated per email subscriber through marketing email campaigns
Email Unsubscribe Rate
Percentage of email recipients who opt out of marketing communications
Email-Attributed Revenue
Revenue generated from customers who converted via a marketing email campaign
Emergency Department (ED) Wait Time
Average time from patient arrival to being seen by a clinician
Employee Assistance Programme (EAP) Utilisation Rate
Percentage of employees using available mental health and wellbeing support services
Employee Engagement Score
Average score from staff surveys measuring motivation, alignment with mission, and organisational satisfaction
Employee Net Promoter Score (eNPS)
Measure of how likely employees are to recommend the organisation as a great place to work
Employee Survey Participation Rate
Percentage of employees who complete an engagement or pulse survey, indicating trust in the feedback process
Employee Turnover Rate
Percentage of employees who leave the organisation in a given period
Energy Intensity
Energy consumed per unit of production output
Engineering Offer Acceptance Rate
Percentage of job offers extended to software engineers and technical candidates that are accepted
Enquiry-to-Viewing Conversion Rate
Percentage of property enquiries that convert into a physical or virtual viewing
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