KPI Library
Industry-specific Key Performance Indicators (KPIs) to apply in your metrics
Cyber Security Incident Rate
Number of confirmed security incidents in a period
Daily Call Volume per Rep
Average number of outbound or inbound calls handled per inside sales rep per day
Data Hygiene Score
Composite measure of CRM data quality covering duplicates, stale records, and missing fields
DAU/MAU Ratio
Ratio of daily active users to monthly active users, measuring product stickiness
Days Inventory Outstanding (DIO)
Average number of days inventory is held before being sold
Days on Market (DOM)
Average number of days a property listing is active before a sale or lease is agreed
Days Payable Outstanding (DPO)
Average number of days taken to pay suppliers, measuring payables management
Days Sales Outstanding (DSO)
Average number of days to collect payment after a sale, measuring debtor management efficiency
Deal Slippage Rate
Percentage of deals that were forecasted to close in a period but pushed to a future period
Defect Rate
Construction – number of defects or snags identified per unit of work completed
Defect Rate (Parts Per Million)
PPM) – number of defective units produced per million units
Delivery in Full On Time (DIFOT)
Percentage of deliveries made in full and on the date committed to the customer
Demo-to-Close Rate
Percentage of product demos or discovery calls that result in a closed-won deal
Deployment Frequency
Number of production deployments in a period (DORA metric)
Digital Service Adoption Rate
Percentage of eligible service transactions completed through digital channels vs. in-person or paper
Direct Booking Rate
Percentage of reservations made directly vs. through third-party OTAs
Discount Rate
Average discount applied to deals as a percentage of list price
Distributor / Channel Partner MQLs
Number of qualified leads generated through the channel partner network
Diversity & Inclusion (D&I) Index
Composite measure of workforce diversity across gender, ethnicity, and other protected characteristics at various levels of the organisation
Domain Authority / Domain Rating
Third-party score (0–100) measuring the overall SEO strength of the website
Donor Lapse Rate
Percentage of previously active donors who did not give in the current period
Donor Lifetime Value (DLV)
Estimated total giving from a donor over their entire relationship with the organisation
Donor Retention Rate
Percentage of donors from the previous period who give again in the current period
Donor Upgrade Rate
Percentage of existing donors who increased their gift size compared to their previous donation
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