Event / Webinar Registrations
Number of people registered for a marketing-hosted event or webinar
What is Event / Webinar Registrations?
Event and webinar registrations is the number of people who signed up for events in a period. It is an early indicator of the interest an event is attracting.
Registrations are a leading measure. Because many registrants never attend, it is best read with attendance and lead measures.
How this KPI is measured
- Function
- Marketing
- Sub-function
- Events & Webinars
- Industry
- All Industries
- Type
- Leading
- Impact
- Operational
- Unit
- #
- Measurement frequency
- Per event
- Formula
- Count of event registrations in period
How to calculate it
Count the registrations received for events in the period.
For example, if a webinar series received 950 registrations in a month, the figure is 950.
Track registrations over the weeks before an event to see whether promotion is on track, and record the source of each registration.
Where it is used
Monitoring promotion
See in time whether an event will hit its target.
Comparing channels
Find which channels drive registrations.
Planning capacity
Size venues, speakers and follow-up.
How to improve it
Tips and common mistakes
- Registrations are not attendance. Expect a large drop-off, especially for free events.
- Look at the source of registrations to find high-quality channels.
- Start promotion early, since most registrations arrive in the final days.
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