KPI Library

Industry-specific Key Performance Indicators (KPIs) to apply in your metrics

SalesOperational

Inventory Shrinkage Rate

Percentage of inventory lost due to theft, damage, or administrative error

Operations & Supply ChainEfficiency

Inventory Turnover Rate

Number of times inventory is sold and replaced in a period

FinanceFinancial control

Investment Return on Assets

Insurance – investment income as a percentage of average invested assets

FinanceEfficiency

Invoice Processing Time

Average number of days from invoice receipt to payment processing

Human ResourcesPeople

Involuntary Turnover Rate

Percentage of employees whose employment is terminated by the organisation (redundancy, dismissal)

Information TechnologyFinancial control

IT Cost as % of Revenue

Total IT expenditure as a percentage of total revenue

Information TechnologyQuality

IT Service Desk CSAT

Average employee satisfaction score for IT support interactions

Information TechnologyQuality

IT Service Desk First-Level Resolution Rate

Percentage of IT support tickets resolved at first level without escalation

MarketingOperational

Keyword Rankings

Number of target keywords ranking on page 1 of search engine results

Legal, Risk & ComplianceRisk

KYC Refresh Completion Rate

Percentage of customer files requiring periodic Know Your Customer review completed on time

Human ResourcesEfficiency

Labour Cost as % of Sales

Total staff costs as a percentage of total sales revenue, the primary workforce efficiency metric in retail and hospitality

MarketingQuality

Launch On-Time Rate

Percentage of planned product or feature launches executed on or before the committed launch date

SalesEfficiency

Lead Response Time

Average time between a lead being assigned and the first SDR outreach attempt

MarketingOperational

Lead Source Mix

Distribution of total leads by acquisition channel (organic, paid, referral, events, direct), identifying channel dependency

Information TechnologyEfficiency

Lead Time for Changes

Average time from code commit to running in production (DORA metric)

MarketingOperational

Lead Velocity Rate (LVR)

Month-over-month percentage growth in the number of qualified leads generated, a leading predictor of future revenue growth

MarketingEfficiency

Lead-to-MQL Conversion Rate

Percentage of raw leads that qualify as Marketing Qualified Leads

Fundraising & IncomeRevenue

Legacy Pipeline Value

Estimated future value of bequests notified to the organisation but not yet received

Legal, Risk & ComplianceFinancial control

Legal Spend vs. Budget

Total legal costs as a percentage of the approved legal budget

SalesRevenue

List-to-Sale Price Ratio

Average ratio of final sale price to original listing price, indicating negotiation effectiveness

Operations & Supply ChainRevenue

Load Factor

Percentage of available cargo or passenger capacity utilised on completed journeys

Operations & Supply ChainFinancial control

Loss Ratio

Net claims incurred as a percentage of net premiums earned; the primary underwriting performance metric

Human ResourcesRisk

Lost Time Injury Frequency Rate (LTIFR)

Number of lost-time workplace injuries per million hours worked

MarketingOperational

Loyalty Programme Enrolment Rate

Percentage of customers enrolled in the brand’s loyalty or rewards programme

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KPI Library: Definitions, Formulas & How to Measure — Page 12 | Insaplan