Revenue vs. Target
Percentage of revenue target achieved in a given period
What is Revenue vs. Target?
Revenue versus target is the percentage of a revenue goal that has been achieved. It shows whether a business, team or region is on track.
It is the simplest measure of performance against plan and drives most management discussions.
How this KPI is measured
- Function
- Sales
- Sub-function
- Revenue Management
- Industry
- All Industries
- Type
- Lagging
- Impact
- Revenue
- Unit
- %
- Measurement frequency
- Monthly / Quarterly
- Formula
- (Actual revenue / Revenue target) × 100
How to calculate it
Divide actual revenue by the revenue target, and multiply by 100.
For example, if the target was 5,000,000 and actual revenue was 4,750,000, the result is 95%.
Compare progress with how much of the period has passed, and show it by team and product to see where the gap sits.
Where it is used
Tracking progress
See if goals will be met.
Managing performance
Compare teams.
Adjusting plans
Respond to shortfalls early.
How to improve it
Tips and common mistakes
- Compare with time elapsed, not just the final target.
- Beware of end-of-period distortions.
- Combine with pipeline for a forward view.
More Sales kpi library
Build better plans, faster
Join the waitlist for early access to curated insights, flexible templates, and rapid iteration across strategy, planning, and project management.