Meetings Booked
Number of qualified discovery or demo meetings booked with prospects in a period
What is Meetings Booked?
Meetings booked is the number of sales meetings scheduled in a period. It is a key activity output for teams that generate their own pipeline.
Booked meetings are the first concrete result of outbound effort and a leading indicator of pipeline.
How this KPI is measured
- Function
- Sales
- Sub-function
- Lead Generation
- Industry
- All Industries
- Type
- Leading
- Impact
- Revenue
- Unit
- #
- Measurement frequency
- Weekly / Monthly
- Formula
- Count of meetings booked in period
How to calculate it
Count the meetings booked in the period.
For example, if a team booked 180 meetings in a month, the figure is 180.
Record the source of each meeting, and read alongside the rate at which meetings are held, since booked meetings that do not happen produce nothing.
Where it is used
Measuring outbound results
Track the main output of prospecting.
Setting targets
Give reps a clear goal.
Forecasting pipeline
Estimate opportunities from meetings.
How to improve it
Tips and common mistakes
- Count only meetings with qualified prospects.
- Track how many meetings turn into opportunities.
- Do not reward volume at the expense of quality.
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