Influencer / Creator Content Reach
Total number of unique users reached by content created by brand influencers or content creators in a period
What is Influencer / Creator Content Reach?
Influencer and creator content reach is the total number of unique people who saw content produced by influencers and creators in a period. It shows how far influencer activity spreads a message.
Reach is the awareness measure for influencer work, and the starting point for judging engagement and results.
How this KPI is measured
- Function
- Marketing
- Sub-function
- Influencer & Creator
- Industry
- All Industries
- Type
- Leading
- Impact
- Operational
- Unit
- #
- Measurement frequency
- Monthly / Quarterly
- Formula
- Sum of unique reach figures across all influencer and creator content in period
How to calculate it
Add up the unique reach figures across all influencer and creator content in the period.
For example, if three creators reached 120,000, 80,000 and 45,000 unique people, total reach is 245,000.
Use platform-reported figures, and note that the same person may be reached by more than one creator, so the total can overstate unique people.
Where it is used
Measuring awareness
See how many people influencer content reaches.
Choosing creators
Compare reach per pound spent.
Planning campaigns
Estimate the number of creators needed for a target reach.
How to improve it
Tips and common mistakes
- Follower counts are not reach. Use reported reach.
- Beware of fake followers and inflated figures.
- Follow disclosure rules so sponsored content is clearly labelled.
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