KPICustomer Success & Service

Customer Service Agent Attrition Rate

Voluntary turnover rate among contact centre agents

What is Customer Service Agent Attrition Rate?

Customer service agent attrition rate is the percentage of agents who leave voluntarily in a period. It shows how well a contact centre keeps its people.

Agent turnover is often high, and each departure costs recruitment and training and can lower service quality, so reducing it brings real savings.

How this KPI is measured

Function
Customer Success & Service
Sub-function
Workforce Management
Industry
All Industries
Type
Lagging
Impact
People
Unit
%
Measurement frequency
Monthly / Quarterly
Formula
(Agent voluntary leavers / Average agent headcount) × 100

How to calculate it

Divide voluntary agent leavers by average agent headcount, and multiply by 100.

For example, if 30 agents left voluntarily and average headcount was 150, the rate is 20%.

Split by tenure, since new agents often leave fastest, and record exit reasons to find causes.

Where it is used

  • Reducing hiring and training cost

    Keep experienced agents.

  • Protecting service quality

    Retain skills.

  • Finding causes of leaving

    Fix pay, workload and management.

How to improve it

Tips and common mistakes

  • Look at attrition by tenure.
  • Pay, scheduling and managers are common reasons.
  • Compare with your sector.

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