Customer Case Study Production Rate
Number of new customer case studies or success stories published in a period
What is Customer Case Study Production Rate?
Customer case study production rate is the number of new customer case studies published and approved in a period. It shows how quickly the business turns customer successes into proof for prospects.
Case studies are among the most persuasive sales assets, so a steady flow of fresh ones supports sales across industries and segments.
How this KPI is measured
- Function
- Marketing
- Sub-function
- Customer Marketing
- Industry
- All Industries
- Type
- Lagging
- Impact
- Operational
- Unit
- #
- Measurement frequency
- Quarterly / Annual
- Formula
- Count of new case studies published and approved in period
How to calculate it
Count the new case studies that have been published and approved in the period.
For example, if the team completed 4 case studies in a quarter, the figure is 4.
Count only fully approved pieces, and compare with the target. Track the coverage by industry and product, so gaps in proof are visible.
Where it is used
Supporting sales
Ensure reps have relevant stories for each type of prospect.
Planning content
Identify industries or products with too little proof.
Tracking the pipeline of stories
Manage how long it takes to get customers to approve.
How to improve it
Tips and common mistakes
- Include specific numbers wherever the customer agrees to share them.
- Repurpose each case study as a video, quote or social post.
- Track how often case studies are used in deals to prove their value.
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