Planning Frameworks

Browse and learn about key planning frameworks

Sales

Account Plan (Gold Sheet)

Miller Heiman Strategic Selling — a single-page Gold Sheet strategic account view for planning and managing a key customer relationship.

Business

Business Model Canvas

Map the nine building blocks of a business model: partners, activities, value propositions, customers, and finances.

Strategy

External Stakeholder Groups

Map the key external individuals or groups that will have the most influence on the outcome you desire

Strategy

External Stakeholder Mapping Matrix

Plot external stakeholders on an influence vs. willingness grid to see at a glance who to actively partner with, win over, keep informed, or simply monitor.

Strategy

External Stakeholder Profile

A detailed profile card for a single external stakeholder — their goals, needs, risks, and how to engage them.

Strategy

Gap Analysis

A bridge-metaphor gap analysis: where you stand today, the target state you are aiming for, and the sequence of moves that carries you across the gap between them.

Business

Lean Business Case

A concise, structured argument for investing in a particular initiative or course of action — covering the problem, proposed solution, expected benefits, costs, risks, and recommended next steps on a single page or short document.

Business

Lean Canvas

A one-page business model canvas for validating startup ideas and communicating strategy across 9 key sections.

Strategy

Market Drivers & Moderators

An opposed-force diagram showing the drivers accelerating a market against the moderators restraining it, with the resulting net market outlook running up the centre.

Marketing

Market Sizing (TAM / SAM / Target / Share)

A market sizing diagram showing Total Available Market, Serviceable Available Market, Target Market, and current Market Share, each with value, annual growth, and description.

Delivery

Meeting Log

A single-meeting record covering date, type and purpose, attendees, key points, outcomes and follow-up actions.

Strategy

PESTLE Analysis

Assess Political, Economic, Social, Technological, Legal, and Environmental factors affecting the business.

Strategy

Playing to Win Strategy Cascade

Map your strategy using the Playing to Win framework: winning aspiration, where to play, how to win, capabilities required, and management systems.

Planning

Prioritization (Eisenhower)

An Eisenhower Priority Matrix (also called the Urgent-Important Matrix) helps you cut through a busy workload by sorting tasks into four quadrants based on two dimensions — urgency and importance

Planning

Project Charter

A one-page project charter covering purpose, scope, timeline, and sign-off.

Strategy

SWOT Analysis

A SWOT Analysis is a structured framework for evaluating a strategy, project, product, or organisation by examining four dimensions: Strength, Weaknesses, Threats and Opportunities

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Planning Frameworks for Strategy & Visuals | Insaplan